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Published on April 15, 20252 min read

Asian Food Vendors Face Ban Amid Business Disputes at River Park

In Fresno, California, a controversy has erupted over the exclusion of Asian food vendors from the River Park Shopping Center. Last week, these vendors received a message informing them that they would no longer be permitted to sell their goods at the location due to complaints from established businesses within the shopping center. This decision has left many vendors searching for alternative sources of income and sparked debate among customers and community members alike.

Natalie Sakkakhanaune-Simmavong, owner of Sticky Rice on Wheels, expressed her shock and disbelief upon receiving the news. For approximately five years, her family's business had thrived at the Riverpark Shopping Center, particularly during the Farmers Market on Tuesdays and Fresno Street Eats events on Saturdays. However, last Saturday marked their final appearance after receiving a text from organizers stating that, following complaints from on-site restaurants, all Asian cuisine would be prohibited from future events immediately.

This sudden change affects not only Sticky Rice on Wheels but also around a dozen other vendors representing diverse cultures such as Hmong and Japanese. Customers like Elliot Nuss and Tina Griffith voiced their dissatisfaction with the decision, emphasizing the high quality of the food being removed and questioning its reasoning. The Farmers Market itself holds a prestigious title as the best in Central California for eight consecutive years, making this move even more surprising.

Riverpark justified its actions by citing commitments made to tenants which it must uphold with integrity. According to them, vendors should enhance rather than directly compete with tenant offerings. While certain food items have been banned previously—such as pizza, hamburgers, and sushi—this specific ban targets all Asian food trucks and vendors exclusively. The identity of the complaining business remains unclear; however, one prominent group owning several establishments at River Park denied involvement in or consultation regarding the matter.

Despite the controversy, River Park, along with Fresno Street Eats and the Farmers Market, plans to collaborate in reviewing all participants and their contributions irrespective of background. As discussions continue, the fate of these vendors hangs in balance, raising questions about fairness and cultural representation in local commerce.

The situation highlights complex issues surrounding competition and inclusivity within commercial spaces. Moving forward, stakeholders must work together to find solutions that respect both tenant agreements and the valuable contributions of small, culturally significant businesses to the community's vibrancy.

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